They offer the ability to create customized monitoring solutions that are relevant and impactful to. More about Campaign capabilities. This module can be started on multiple servers in order to share the processing load. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Develop and Customize Data Models in Adobe Campaign v8 is a 2-day instructor-led course that features developing data schemas, customizing data models, setting up target mapping, and working with Application Programming Interface (API) in Adobe Campaign v8. Customizing lists. Discover Adobe Campaign’s main features in video. 3. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Deployment. Learn key steps to configure Journey Optimizer. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Define the audience. Hover over the Send via SMS template with the mouse and select the. Powered by AI and machine learning, Adobe Campaign’s Send-Time Optimization and Predictive Engagement Scoring can analyze and predict open rates, optimal send times, and probable churn based on historical engagement metrics. Adobe Campaign Standard allows marketers to gather the right mix of content, data, and delivery capabilities for more effective. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns—through email, mobile, offline channels, and more. Campaign staging capability is enabled by default on some built-in schemas. The integration supports transformation between primitive Microsoft Dynamics 365 data types (Boolean, Integer, Decimal, Double, String, DateTime, Date) and Adobe Campaign Standard data types (integer, boolean, float, double, date, datetime, string). 1 is introducing our latest Push notification service, powered by a robust framework built on a modern cutting-edge technology. Adobe Campaign–Premium Bundle Pack . More about Campaign capabilities. In that specific deployment model, former limitations on cubes do. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Activate your CRM data on cross-channel communication: learn how to pass on contacts from your CRM system to Adobe Campaign, and share campaign data back from Adobe Campaign to your CRM system. Select the Option 1: Generate a Key-Pair option and click Generate a Key-Pair. As a technical user, in addition to general properties, you can leverage advanced capabilities to configure your reports, such as: Create complex queries to process data in a Script activity. Use the native email capabilities in Adobe Campaign with your other marketing channels. Level 6. Powered by AI and machine learning, Adobe Campaign’s Send-Time Optimization and Predictive Engagement Scoring can analyze and predict open rates,. For out-of-the-box tables, it is a generated 32-bit number from a sequence. The key steps to send a SMS are as follows: Configure the SMS channel. Use the native email capabilities in Adobe Campaign with your other marketing channels. Troubleshoot. Adobe Campaign offers a set of capabilities to monitor your processes and your environment. Configure Journey Optimizer. Adobe Campaign–Premium Bundle Pack . It had been deprecated with Campaign 21. Our development teams are working on leveraging the full power of Adobe Experience Platform. Learn more. The SMS delivery activity is used to automate sending of SMS. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. Use the Schedule block to define when your messages will be sent. Deliver connected experiences across all advertising channels, including paid search, display, video, connected TV (CTV), audio, and native. To access other campaigns, click the Select link icon. This template must be correctly linked to the external account used for the Mobile (SMS) channel. XPath is a syntax that lets you locate a node in the tree of an XML document. Create, configure and send your first campaign. In that specific deployment model, former limitations on cubes do. Improve your email marketing with personalized and contextually relevant messages. Implementation guidelines - Learn how to start your implementation. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual. Predictive user engagement capabilities. In Resources > Templates > Campaign templates, click New in the toolbar above the list of templates. Adobe Campaign features advanced email management capabilities that enhance email marketing with personalized and contextualized messages. A heterogeneous list, which is when it contains several types of resources. Monitoring guidelines. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Adobe campaign is good email marketing tool, we can semd large number of emails with ease. Then, deliver timely and relevant campaigns that meet your customers in. 2 release. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Adobe Campaign Features. Adobe Campaign Classic offers open architecture, powerful third-party integration capabilities, and flexible deployment options. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Combine Campaign capabilities with other solutions to help you build optimal marketing campaigns. Find out the features that get you there. Learn more about Adobe Campaign and how it can. Explore Adobe Campaign capabilities from Cross-channel Marketing to Segmentation and Targeting, our features make powerful campaigns simple. Deployment. Adobe Firefly is a standalone web application available at firefly. Find out which Customer Journey Analytics features Adobe Campaign supports, including Bulk SMS, Budgeting, Dashboards, A/B Testing, White Label, Calendaring,. Adobe Campaign delivers the goods. Click Next and make sure the domain names have been saved. global reach and high delivery rates. Adobe Campaign Classic has a lot of documentation and out of the box monitoring capabilities. Learn more in Campaign Classic v7 documentation. The metrics are computed and brought into Campaign using technical workflows. The list shows unfinished deliveries contained in the Deliveries folder by default. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Find out the features that get you there. Use audiences for passive reporting in an activity. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Adobe Campaign Features. g. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. Configure Journey Optimizer. Find out the features that get you there. Drive personalization and engagement through a single accessible view of the customer. This allows you to receive reports on your delivery on a monthly basis although the SMS is sent every day. Debian: 11 (starting Campaign v7. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. With Adobe Campaign v8, cube reports are optimized and bring better scale capabilities than Campaign Classic v7. In this article, we will explore the key features of Adobe IMS, its benefits, and how it helps improve user management and. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. To configure the Salesforce CRM external account to work with Adobe Campaign, you need to provide the following details: Enter your Salesforce login in the Account field. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction. With Adobe Campaign, the deliverability rate depends on numerous factors, particularly: Correct configuration of your instances:. Products and versions that are not part of this list are not compatible with Adobe Campaign. N/A. Adobe Campaign Features Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. With Managed Cloud Service, cloud-based automations reduce dependence on IT and streamline day-to-day maintenance, while a team of experts focus on your goals to optimize workflows. Errors detected during this step must be corrected before being able to proceed further. About workflows. Find audiences in the Audiences list. Adobe Campaign is a powerful tool for collecting and processing extremely large amounts of data, including personal information and sensitive data. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Discover new features, improvements and fixes coming with Campaign Standard 23. Experience Cloud includes features like targeted list generators, enhanced email campaign functions, operational reporting tools, unique. Adobe Campaign Managed Cloud Services provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. 3 release. In addition, create reports and build target populations: once identified, they are stored in lists that can be used in Adobe Campaign (targeting, segmentation, etc. Discover the many Adobe Campaign benefits that help steer you toward. Home; Products; Marketing Cloud; End-to-end digital marketing. Having used Adobe Marketo Engage extensively, Im truly impressed. Adobe Campaign Features. Explore Adobe Campaign capabilities from Cross-channel Marketing to Segmentation and Targeting, our features make powerful campaigns simple. 0 ransomware affiliates, the capability to bypass MFA and hijack legitimate user sessions . New Adobe Campaign capabilities and forward-looking projects from Adobe Research help marketers: Predict the best time to send emails: Adobe is previewing an Adobe Research email project in development for potential future integration in Adobe Campaign. Predictive user engagement capabilities. Define and manage the permissions assigned to Journey Optimizer users. Campaign Control Panel. Its intuitive interface lets you easily monitor usage of key assets, as well as perform administrative tasks such as IP. Click Next and make sure the domain names have been saved. Click Add to Project and select API. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. 2 release. Monitoring guidelines. To load the file, apply the following steps: Configure the Enrichment type activity to reconcile the collected data with that already in the Adobe Campaign database. E velo Biosciences, a startup hoping to use the trillions of microbes in and on the human body to fight disease, is shutting down after running out of cash and. Level 6 2/23/18 8:47:44 AM. Some of them are core capabilities and some depend on the installation of a package on your configuration. adobe. com. 1. Which means that it’s hosted by the customer, and Adobe has little to no control over this instance. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens. The Adobe Analytics Data Connector has been removed on August 17,2022. Learn about. Powered by AI and machine learning, Adobe Campaign’s Send-Time Optimization and Predictive Engagement Scoring can analyze and predict open rates,. These investments will optimize the Adobe Campaign customer experience and unlock new use cases such as the ability to add individualized real-time customer journeys to campaigns. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Use our natively embedded generative AI co-pilot to amplify expertise and deliver more accurate and personal customer journeys. 3 release. Experience Platform SDK integration FAQ. You can also build fully customizable and real-time reports for improved insight on your deliveries. Adobe Campaign comes with a set of pre-defined external accounts. With its automated campaign workflows, cross-channel orchestration, audience segmentation, and integration with Adobe Experience Cloud, we had transformed our marketing operations. And because this integration is two-way, Adobe Campaign. We can also enable it on any custom schema. ” It’s important to understand that, in a sense, Product Analytics is dealing only with digital products — only processing data generated by the software associated. Using Adobe Sensei, the company’s artificial intelligence (AI) and machine. Adobe Campaign—Ultimate Bundle Pack Channels: All available Channels. Once the workflow has been configured and data sent to your storage location, you need. Last update: 2023-09-07. With Adobe Campaign, you can manage multiple data sources, define your audience segments, and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface. Adobe Campaign only supports pre-defined business rules, as opposed to Target that can use a combination of business rules and Adobe Sensei smart algorithms. Training sessions and videos. Easily Author Content. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Adobe Campaign automation guide - Learn how to build workflows and campaigns. More advanced data types are interpreted as strings and are synced as is. The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion. There are four tabs available at the same time. Valid for these versions of Adobe Campaign Classic: • V7 • V8. Improve your email marketing with personalized and contextually relevant messages. Pros: Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability. Campaigns can contain marketing activities such as emails, SMS, push notifications, workflows, and landing pages. We provide online services to customers. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. To resolve conflicts, apply the following process: In the Adobe Campaign explorer, go to Administration > Configuration > Package management > Edit conflicts. Correct date formatting: Adobe Campaign provides date formatting functions for the JavaScript templates and XSL stylesheets. RHEL: 8. Adobe Campaign has two types of lists: A homogeneous list, which is when it contains a single type of resource. Adobe Acrobat Pro with online services is the complete PDF solution for working with your most important documents across desktop, web, and mobile devices. For example, the workflows created in a campaign have channel-specific delivery activities. Features Of Adobe Campaign . If. Discover the best ways you can utilize data around customers’ behavior. Marketers should check with their legal counsel for guidance on how to proceed, and then take advantage of capabilities already built-in to Adobe Campaign. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Here you can find self-help and learning resources to implement and. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Discover how Adobe Marketing Cloud helps you connect from social to email to video and beyond. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. You’ve said goodbye to siloed, batch. to configure the database connection) or to run a recurrent task (e. Monitoring guidelines. Learn more. Adobe Campaign v8 is the next-gen campaigning tool built for traditional marketing channels such as email and direct mail. Using Campaign, you can optimize the design and delivery of customer journeys to predict each individual’s engagement preference. Adobe Campaign delivers the goods. Provide conversational topics, questions, and responses for reps to use in live chat sessions, too. There are three options to resolve conflicts: Accept the new version, Keep the current version, Merge the code. This section lists features and capabilities that have been removed from Campaign Classic. Adobe Campaign Classic periodically releases product updates which bring new capabilities, bug fixes, and improve performance, security, and usability. About the speaker: Marina Popova. Also with the upcoming new UI/UX. Message contacts one-on-one with two-way SMS. Create offers and deliver the best offer and experience to your customers. Integrate with other Adobe products. g. Workflows are handled by a specific module. If necessary, specify whether or not the setting will be mandatory. Automation is efficient, saves time and money, and. 1. While it meets similar use cases as Adobe Campaign Standard and Adobe Campaign Classic, it can also support real-time, 1:1 personalization and offer decisioning across audiences, channels, and screens. The personalized campaign creation is intuitive, helping us connect better with our audience. Using Audiences in Adobe Target (6:21) This video explains how to use audiences in Target Standard/Premium. It offers new ways to ideate, create, and communicate while significantly improving creative workflows using generative AI. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. The table below gives you the list of dimensions used in reports and their definitions. Enter settings to enable connection. Explain the two ways audiences are used for optimization. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Select the type of setting you want to create: Filter or Variable. 6. with Marketing Campaign. How Adobe Experience Cloud is used to collect information. Products and versions that are not part of this list are not compatible with Adobe Campaign. Once you have created an email in Adobe Campaign, you need to define its content. Gathering unified, normalized customer data and delivering it to Journey Optimizer through the CDP is foundational for. Improve your email marketing with personalized and contextually relevant messages. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Communication channels. The Adobe customer data platform (CDP) enables many of the Adobe Journey Optimizer capabilities for mobile marketing -- especially real-time push notifications, text, email and location-based messaging. This is used to create pages, such as an edit form on an extranet, or notification forms including data from the database with tables, charts, input forms, etc. You can add and customize folders as. Use this capability to design and post web pages in which users can look up or enter. Some of them are core capabilities and some depend on the installation of a package on your configuration. Protect the pages that might contain personal information such. Adobe provides real time creating and managing dashboard to monitor the sent emails. These default groups, and their permissions, are listed in this section. Learn more about advanced capabilities when working with reports. In the last wizard screen, edit your new ‘srcSchema’ to restrict access to all password fields:The ability to review existing campaigns and processes on other platforms to determine needs for the Adobe Campaign implementation; The ability to describe and demonstrate product features and capabilities; The ability to map product capabilities to high use cases; Experience supporting the pre-sales teamHere is an overview of the latest features added to Adobe Campaign v7 - release 17. This allows Adobe Campaign to track the progress of deliveries and handle the status reports and. The left section shows Campaign Explorer tree and lets you browse all components and settings of your instance - based on your permissions. Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. Indicator calculation. What’s new in Campaign v8?. Explore Adobe Campaign capabilities from Cross-channel Marketing to Segmentation and Targeting, our features make powerful campaigns simple. The configuration of this activity is the same as the configuration of the one time delivery described in the video. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns—through email, mobile, offline channels, and more. Journey optimizer. It encompasses real-time marketing, customer journey orchestration, in-depth customer profiles, and automated cross-channel and multi-purpose campaigns. Learn more about the Adobe Campaign Delivery best practices. Define the account type as Routing, the channel as Mobile (SMS) and the delivery mode as Bulk. Find out the features that get you there. Adobe Campaign offers two new Machine Learning models: Predictive Send Time Optimization. Form an overarching cohesive marketing and delivery plan. Adobe Campaign Classic v7 Documentation. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink;Adobe Advertising is the only independent ad platform that unifies and automates all media, data, audiences, and creative at scale. Learn more about Access management. Overview. This service is designed to unlock new levels of scalability, ensuring that your notifications can reach a larger audience with seamless efficiency. Default capabilities are described here (note that Customer may buy additional capabilities listed in the Additional Infrastructure and Capabilities table above). Enter your Salesforce password. 1 out of 10. To perform advanced filtering capabilities, use functions to define the content of the filter. Here you can find self-help and learning resources to implement and. Removed features. Learn more in Campaign Classic v7 documentation. Always make responsible and ethical use of personal information. Campaign v8 compatibility matrix. Discover new features, improvements and fixes coming with Campaign Standard 23. User. The SMS types come from SMS templates defined in the Resources > Templates > Delivery templates menu. Using Campaign, you can optimize the design and delivery of customer journeys to predict each individual’s engagement preference. Adobe Campaign delivers the goods. Adobe Campaign Standard . In addition, you need to be familiar with SMS protocol and settings. Whenever you reach out to Adobe Customer Care team, you need to provide the version number and build number of your Adobe Campaign client console and application server. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. Capability matrix per model. and campaign goals. This allows integration with Adobe Target (formerly Test&Target) which gives marketers a conversion website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers-yielding. 2 Release notes are live. Created for: Beginner. Improve your email marketing with personalised and contextually relevant messages. Adobe Campaign Classic can be hosted in the cloud or on-premises, for organizations that prefer the added security of running Campaign in their internal environment. What makes Adobe Campaign great email marketing software is that it can manage and orchestrate numerous campaigns with utmost ease. Adobe Campaign Features. Some of them are core capabilities and some depend on the installation of a package on your configuration. Adobe Campaign Features. Engaging your customers. This process calculates the target population and prepares the personalized message. Here, the reconciliation key is the account number: Then configure the Delivery: it is created based on a template, and the recipients are specified by the inbound transition. The different tables give you the list of indicators used in the different reports and their calculation formula depending on the delivery type. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens. Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages that are personalized. ACS was built from the ground up to be available on any browser or device and largely leverages drag and drop for campaign management and content building. 3) 10. This page lists deprecated and removed features of Adobe Campaign Standard. Step 1: Define your operator groups and assign them permissions in Campaign Client Console. These new features will empower marketers to control larger datasets, improve cross-channel segmentation capabilities and use new predictive features powered by Adobe Sensei — ultimately allowing an even more targeted. Adobe Campaign offers a set of capabilities to monitor your processes and your. Define the SMS content. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens. That’s where Adobe Campaign’s reporting capabilities can help make a huge impact — all with limited effort. we can also create content blocks and send emails with time optimization for better response rates. Get started with tracking and monitoring capabilities. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more. Marketing automation is technology that allows companies to centrally orchestrate and manage their interactions with customers, handling marketing campaigns and processes across multiple platforms automatically. The ‘Workflow Instance Runner’ (runwf) process executes all the tasks of a given workflow instance. Campaign elements are found in the Campaigns tab: here you can see an overview of the marketing programs, campaigns, and their sub-sets. Related topics: Adobe Campaign Help and Support options; Adobe Campaign Software Distribution; Adobe Experience Cloud Support and Expert sessionsCommunication channels. Select. Adobe Campaign is a cross channel marketing solution that automates email, mobile, social and offline campaigns, also offering a central place where you can access your customer data and profiles. Check and test your message before sending it using Campaign Standard capabilities: preview, email rendering, proofing, etc. 5 Star 42% 4 Star 47% 3 Star 8% 2 Star 1% 1 Star 1% Distribution based on 271 ratings 83% Would Recommend Customer Experience Evaluation & Contracting 4. Adobe Campaign meets Adobe Experience Platform. x. AEP is designed to work seamlessly with other Adobe products, including Adobe Campaign, Adobe Analytics, and Adobe Target. Use the native email capabilities in Adobe Campaign with your other marketing channels. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. Source: Adobe Experience LeagueAdobe Campaign delivers the goods. Dior used Adobe Campaign to store customer data. Overview. The A/B test functionality in Adobe Campaign allows you to define two to three email variants. Adobe Campaign Features. Improve your email marketing with personalized and contextually relevant messages. orderBy clause. Create and optimize program assets such as landing pages, emails, campaigns, and lists. See what Adobe Campaign can do for your cross-channel strategy. To create a campaign template, follow the steps below: Open Campaign Explorer. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Get started with tracking and monitoring capabilities. In short, segmentation, targeting, and metrics might be affected in. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. Its orchestration engine provides for rich multi-touch marketing programs. Adobe Campaign is a powerful tool for collecting and processing extremely large amounts of data, including personal information and sensitive data. ). Improve your email marketing with personalised and contextually relevant messages. Click on Edit product licenses and select the Dynamics 365 Customer Engagement Plan. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Brands can now deploy a powerful solution for managing users as Adobe Campaign introduces Admin Console support for Campaign instances and Adobe Identity Management System (IMS) based authentication. For example, when setting up a file transfer in a workflow or a data exchange. Staging mechanism in a nutshell: Data schema structure is duplicated into the local staging table. CentOs: 7. This section lists features and capabilities that have been removed from Campaign Classic. Enter your Salesforce password. Refrain from sending unsolicited email, push notifications and SMS messages. Common interactions, like order confirmations, registrations, and password. Find out the features that get you there. Email marketing. The id is the physical primary key of an Adobe Campaign table. Transcript. Each variant is sent to population samples in order to determine which has the best result. 4 Integration. Campaign -. Adobe generative AI is evolving how customers experience your brand. A lot has changed in ACS in 3 years and there maybe other options but I ended up using 3rd party software to read the RSS and create a file then send it via sftp where ACS can process it and send the daily email. Email BCC means an exact copy in EML format of a corresponding sent email to a dedicated BCC email address where the emails can be. For example,. Browser from which the message was opened or clicked on. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Find out the features that get you there. Step 1: Define your operator groups and assign them permissions in Campaign Client Console. Learn more about Campaign Classic v7 build statuses in this page. 3 release. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Define and manage the permissions assigned to Journey Optimizer users. 5. Important: If you are using RHEL, you must be willing to disable SELinux or to have your architects write custom SELinux rules to check that an enabled SELinux is not causing issues with Campaign operations. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution.